About George & Keyhole

Connecting Cultures, Creating Opportunities

I’m George Sparks, Founder and Director of Keyhole International, an education consultancy dedicated to helping families and students access transformational educational experiences in the UK. With a background in sports education—having been a professional rugby player, a PE teacher, and a Director of Sport—I understand the importance of personal growth, challenge, and opportunity in shaping a young person’s future.

I spent three years living and working in Brazil as Director of Sport at St. Paul’s School in São Paulo. This experience gave me a deep understanding of both the educational landscape in Brazil and the culture of that wonderful country. I recognise the aspirations of Brazilian families seeking high-quality education abroad and the unique challenges that come with international placements.

My journey into educational consultancy began with a passion for guiding families through the complex landscape of UK schooling. Whether it’s summer schools, independent school placements, or tailored educational trips, I work closely with students and parents to find the right fit for their ambitions and aspirations.

Through Keyhole International, I leverage a strong network of trusted schools and partners to offer a personalised approach, ensuring each student finds an environment where they can thrive academically, socially, and personally. If you're looking for expert guidance in navigating UK education, I’d love to help

All the best, George